The HR Vendors Marketing Toolkit: The 5 Biggest Mistakes Targeting Human Resources Directors That Are Sabotaging Your Lead Generation and Crippling Your Sales Pipeline (And How To Avoid Them)

The HR Vendors Marketing Toolkit front cover

• A FREE Crash Educational Email Course in How to Successfully Market to HR Directors• Discover the 5 Biggest Mistakes Vendors Make – and How to Avoid Them• 20 Actionable Steps to Implement Immediately• PLUS 24-Page HRD Marketing Preferences Report based on research with 100 Chief People Officers

Are you ready to stop being ghosted by HR directors?

I'm Sian Harrington and I'm an award-winning editor who has written about HR and work for nearly two decades. After interviewing 100 human resources directors I've compiled this 5-day email course to give you everything you need to build your HR leader pipeline in just five days!

"This toolkit is not just another resource; it’s the inside scoop on what HR decision-makers actually want and how they want it, delivered in a format that respects my time. And the best part? It’s free! Don’t miss out on this one – it’s a no-brainer for any HR vendor serious about upgrading their approach" - Wayne Clarke, founding partner, the GGI and World Class Manager

Want to make sure this free email course is “worth it” before you sign-up?

Here's everything that's inside:

• Day 1: The critical importance of understanding whether the HR director is the decision-maker or an influencer in the buying process and how to tailor your approach accordingly.
• Day 2: Why emphasising solutions and benefits, backed by solid evidence, resonates more with HR directors than a list of features.
• Day 3: How building a strong, reputable brand presence is essential for establishing trust and credibility among HR professionals.
• Day 4: The dangers of putting all your eggs in one basket and the value of diversified, consistent marketing activities.
• Day 5: Why a softer, more value-driven approach is key to engaging HR directors who are weary of aggressive sales tactics.

Hooray! The first lesson of The HR Vendors Marketing Toolkit is on its way to your inbox.

Within the next minute or two, you're going to get an email from me, Sian Harrington.This email contains instructions to get started with our HR Vendors Marketing Toolkit, so be sure to check it out!But if you have any questions, don't hesitate to hit reply and let me know – I'll be happy to help! :-)Now go and check your inbox!

P.S. If you don't find the email in your inbox in the next couple of minutes, please check your spam folder...Chances are it ended up there.(Sometimes the email algorithms think I'm a robot! 🤷🏻)